Comments on: Social Media Marketing in Australia http://www.shiftedpixels.com.au/blog/2008/09/social-media-marketing-in-australia.html Mon, 28 Jun 2010 05:05:39 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Big Click Studios http://www.shiftedpixels.com.au/blog/2008/09/social-media-marketing-in-australia.html#comment-79 Big Click Studios Sat, 09 May 2009 21:36:00 +0000 http://test.slicerus.com/sp/?p=69#comment-79 Good overview! I would also add a couple of points:<br /><br />- Participants in social media spaces have a distinct mentality, one that often does not parallel the assumed 'consumer' mentality demanded by traditional media.<br /><br />- Simply being 'present' in a particular social media site (Twitter, Facebook, MySpace, etc) is not enough. It's about engagement and personalization, not selling, advertisement, and mere exposure.<br /><br />Nik - Big Click Studios<br />@BigClickStudios Good overview! I would also add a couple of points:

- Participants in social media spaces have a distinct mentality, one that often does not parallel the assumed ‘consumer’ mentality demanded by traditional media.

- Simply being ‘present’ in a particular social media site (Twitter, Facebook, MySpace, etc) is not enough. It’s about engagement and personalization, not selling, advertisement, and mere exposure.

Nik – Big Click Studios
@BigClickStudios

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