So you have been put in charge of the email marketing service for the company you work for. Here are some tips which can help you run a opt in email marketing campaign for your business and start creating some articles that can greatly benefit your lead generation to your website!  Start with this list of eight common rules for running bulk email marketing.


1.  Keep your use of fonts to a minimum, I bet you probably have a few hundred fonts, maybe a thousand, Firstly I would recommend only use two maybe three at the most throughout your document from a design perspective, and from a usability perspective your email direct marketing newsletter will only be able to display the web friendly fonts on most computers (ie. Times, Helvetica, arial, verdana, etc.). Use one font for all heading then another font for the body, and perhaps choose a third font for a large pull quote if it fits in.


2. Create your heading for your email marketing campaign first – this will define the style of your newsletter and you will need to keep this consistent throughout not just this newsletter, but all newsletters that you send out. Try and keep the same set of colours, along with the same typefaces so the look and feel of the email marketing campaign will stay the same throughout all issues.


3. Keep all the sections and the locations of the section in your email marketing campaign the same in each subsequent issue, consistency is very important for you and your readers. Consistency is important for your readers in your email direct marketing will become familiar with the sections and know where to look for the information they are after.


4. Be consistence with the timing of your opt in email marketing. Decide in advance how often to send out your newsletter and keep this consistent.


5. Keep the balance in your email direct marketing in regards to text and imagery, you want an even balance so there is enough graphics to keep people interested and some text to back it up. Remember to keep whitespace so the flow of the email marketing campaign isn’t too busy.


6. This brings us to our next point to make sure that you use whitespace, whitespace is a great tool to use. It helps separate sections in your opt in email marketing campaign. Don’t over crowd your newsletter with content without whitespace to break it up it can become hard to read.


7. Typefaces! Select easy to read typefaces such as Verdana, Arial, Helvetica, Trebuchet, and stick to 11 or 12 point size.


8. Proofread your newsletter.. TWICE!, then get someone else to read over it, there is nothing more unprofessional that spelling and grammatical errors.


This is just the beginning of how to write up a successful email marketing campaign, there is many more steps you have to consider when writing, and Shifted Pixels knows all of them, so if you are after a professional email direct marketing campaign for your business, which can be handled from concept to executions . Give Shifted Pixels a bell and have a look at their Email Direct Marketing Services.