A email direct marketing or Electronic direct marketing campaign can help your business grow when you send free newsletter to email to your clients you build a relationship with your customers and let them know about new products and services, as Shifted Pixels located in Sydney knows all about, but one slip up sending bulk email marketing a can lose you customers for life, avoid these pitfalls of targeted bulk email marketing with this list of dos and don’ts.
Let’s start with the don’ts:
· Remember you must include an unsubscribe link at the bottom of all email marketing campaigns as it is a requirement of anti-spam laws, and it doesn’t hurt to include a link to your companies privacy policy on your company email newsletter
· Watch out for getting your email marking campaign blacklisted, Use a spam checked before sending out your newsletter, Mailchimp.com offers a fantastic service that checks your email as you send it out. You can also use Lyris.com and Sitesell.com to check over your email direct marketing campaign
· Don’t send out your email marketing campaign at the wrong time, we have found that the best time to send emails it at around 10-11am Mon-Fri, but also anytime Tue-Thurs 10am to 3pm works well. If you are targeting residential customers evenings and weekends work best.
· Remember not to use any background images or Javascript inside the email as these will not show up for people using Outlook 2007.
· Don’t assume that all message recipients will be able to see the included images, as a default security feature in outlook is to disable all images. So remember to provide text alt descriptions for all graphics is your targeted bulk email marketing campaign. So make sure people can understand the email without the images being present.
· Don’t you dare send attachments, ESPECIALLY BIG ONES! People hate getting huge attachments in their email, and remember some people are still on dial up so even a 500Kb email will take a few minutes to download.
Now for the things that can really help out your email marketing campaign, so keep this list for reference so you remember how to boost your targeted bulk email marketing.
·Think up a snappy subject line that doesn’t sound like an advertisement for your marketing email. You will find that people are much more likely to open up and email that has a simple, news like and direct heading.
· Create a HTML email newsletter rather than plain text. A well designed newsletter or pitch which is full of images and product photos will give reader more incentive to read your marketing email
· Remember to mention your locations such as Sydney Australia; because email is a global area, it is often very helpful to customers for them to know your location.
· Remember that most people using outlook will be reading your email in a thin preview pain so keep the width of the email to around 550 pixels wide, and keep the most important information in the first fold which is 400 pixels from the top.
· Use list management software for your targeted bulk email marketing which can deal with unsubscribes, bounces and new opt-in subscribers. These email direct marketing services can also give fantastic statistics on who is viewing, clicking and unsubscribing from your email newsletter
· You should also track your email marketing newsletter effectiveness, Most list management software such as Shifted Email Manager will be able to do this. They can track open rates, number of subscribers who unsubscribe and click through rates. You can also compare your email marketing newsletter with industry standards at this website which compares by industry.
· A great idea is to split your mailing list into two group and Test various different messages and subject lines and find out which works best for your email direct marketing campaign
Email Direct Marketing
If you are looking for a company to handle you’re direct email marketing campaign for you talk to Shifted Pixels in Sydney Australia, they have had years of experience handling campaigns for companies such as Hewlett Packard, Mercedes Benz, Microsoft, TomTom and Goldwell.
They will handle everything for your email newsletter design, from concept to execution.
Check out their email direct marketing campaigns today!
Share on Facebook
Email this
Tweet This
Add to del.icio.us
Have your say!
Add a comment
0