Tuesday, July 15, 2008
No such thing as price pressure (Seth Godin)
Your sales force and your customers may scream that you need to lower your price or your services are too expensive.
It's not true.
You just need to increase your value. If people don't want to pay, it's because you're not delivering enough value for the money you're charging.
You're not selling a commodity unless you want to.
Source: Seth Godin & Thanks Lindsay!
Posted by Nick HaC @ 2:57 AM
