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Sunday, June 1, 2008

Selling japanese whale meat to Australians

My mate from WebManage told me about this fictional marketing campaign that 2 Sydney Advertising Agencies did to see if they could effectively sell ice to eskimos :)

Can you sell japanese whale meat to australians? Find out below

"Gruen Transfer, the ABC show on advertising hosted by Wil Anderson, includes a pitch from two Australian advertising agencies. The first episode, on May 28, had Jack Watts Currie and DDB Sydney working on a hypothetical brief: Convince the Japanese whaling industry that your ad will sell whale meat to Aussies as the perfect thing to throw on a barbecue."






Apparantly the #2nd vid by DDB won narrowly on the panel on Wednesday night and is leading comfortably in the online poll

Yay for whale meat!

Source: Duncans TV Ad Land

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Posted by Nick HaC @ 10:35 PM

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