My mate from WebManage told me about this fictional marketing campaign that 2 Sydney Advertising Agencies did to see if they could effectively sell ice to eskimos 
Can you sell japanese whale meat to australians? Find out below
“Gruen Transfer, the ABC show on advertising hosted by Wil Anderson, includes a pitch from two Australian advertising agencies. The first episode, on May 28, had Jack Watts Currie and DDB Sydney working on a hypothetical brief: Convince the Japanese whaling industry that your ad will sell whale meat to Aussies as the perfect thing to throw on a barbecue.”
[youtube=http://www.youtube.com/watch?v=G3u1gpFoY2Q]
[youtube=http://www.youtube.com/watch?v=XofGXKxpU2Y]
Apparantly the #2nd vid by DDB won narrowly on the panel on Wednesday night and is leading comfortably in the online poll
Yay for whale meat!
Source: Duncans TV Ad Land
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