Wednesday, May 21, 2008
Why Twitter Matters
It's easy to laugh at nonsense on Twitter, the microblogging rage.
"My nose is leaking," writes someone called Zapples, "so imma go to sleep now.…"
But I've heard lots of similar drivel (and even produced some myself) on the phone—an important technology if there ever was one.
The key question today isn't what's dumb on Twitter, but instead how a service with bite-size messages topping out at 140 characters can be smart, useful, maybe even necessary.
Here's why I'm looking. In the last few months, the traffic on Twitter has exploded, growing far beyond its circles of bleeding-edge tech enthusiasts and hard-core social networkers.
Businesses such as H&R Block are now using Twitter to respond to customer queries. Market researchers look to it to scope out minute-by-minute trends. Media groups are focusing on Twitterers as first-to-the-scene reporters. (They were on top of the May 12 China earthquake within minutes.) Loads of new applications and services are growing around the Twitter platform, leading some to suggest that the microblogging service could become a powerhouse in social media.
Source: BusinessWeek
Posted by Nick HaC @ 8:40 AM
