March 29th, 2008

In 2007 Print Advertising dropped 9.4%, Online Advertising rises 18.8%

The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years.

According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 — the most severe percent decline since the association started measuring advertising expenditures in 1950.

The drop-off points to an economic slowdown on top of the secular challenges faced by the industry. The second worst decline in advertising revenue occurred in 2001 when it fell 9.0%.

Total advertising revenue in 2007 — including online revenue — decreased 7.9% to $45.3 billion compared to the prior year.

There are signs that online revenue is beginning to slow as well. Internet ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2006. In 2006, online ad revenue had soared 31.4% to $2.6 billion. In 2005, it jumped 31.4% to $2 billion…

The NAA reported that online revenue now represents [a completely inadequate] 7.5% of total newspaper ad revenue in 2007 compared to 5.7% in 2006.

That growth could not stave off the losses in the print however. National print advertising revenue dropped 6.7% to $7 billion last year. Retail slipped 5% to $21 billion. Classified plunged 16.5% to $14.1 billion.

Source: Marc Andresson

Call Shifted Today on 02 9993 0453 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

March 25th, 2008

Use the internet too much? Chances are, your insane (yay for science)

I couldn't help but chuckle at this hard hitting journalism from News.com.au Net addicts mentally ill, top psychiatrist says

According to the article about Internet Addiction

"About 80 per cent of those needing treatment may need psychotropic medications, and perhaps 20 per cent to 24 per cent require hospitalisation."

"Dr Block said he believed about 86 per cent of internet addicts also had at least one other mental disorder."

"Unfortunately, internet addiction is resistant to treatment, entails significant risks and has high relapse rates."

Soo according to Dr Block and NEWS.com.au, heavy internet users, the ones who are typically both highly educated and highly informed, should be medicated and stopped from informing themselves further…

Call Shifted Today on 02 9993 0453 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

March 25th, 2008

Culture is not your friend

Culture is not your friend. It is for other peoples convienience.
It insults you, it disempowers you, it uses and abuses you.
[youtube=http://www.youtube.com/watch?v=eOy3H4yyocQ]

Culture: The Ultimate Cult
To the extent that you assimilate yourself to a given culture, you become but a cog in a machine to be used and abused by the objectives of that system. And that means, to use the words of the late philosopher Terence McKenna, “Culture is not your friend.” Culture is the ultimate cult. The cultures of the world are diverse, but they each in their own ways are insidious. Culture is a dehumanizing and infantilizing element designed to make you into little more than a good machine able to sustain the habitual socioeconomic objectives of a particular time and place.

Hyperreality
In postmodern philosophy, particularly the philosophy of the late French philosopher Jean Baudrillard (pronounced bow-dree-yar), there is a term called the “hyperreal.” Hyperreality is the simulation of something that never really existed. As an example, kids in college see movies about kids in college and try to mimic the actors playing kids in college because supposedly that is how kids in college are supposed to act. As a result, you have a bunch of phony kids walking around college campuses trying to live out an impossible fantasy world.

There are tons of examples of the hyperreal in contemporary culture. Being “gangsta” is a prevalent contemporary example of the hyperreal. In regular reality, there is nothing glamorous about being a poorly educated, strap-packing sociopath who makes poor investments decisions and ends up spending life in jail, or dead. Only in the warped world of the hyperreal could “gangsta” be made into something glamorous. And unfortunately, sometimes the hyperreal “gangsta” meets a real gangster who isn’t just playing pretend and the hyperreal “gangsta” ends up dead.

The hyperreal is a bizarre artifact of culture—especially contemporary culture. When people start trying to live out an idea based on a fictional story, the result is hyperreality. In culture, it is not enough to be a human being, a person instead has to be a certain kind of human being based on a hyperreal role. And in American consumer culture Madison Avenue is more than happy to sell you your own unique image, role, and personality (turn you into a walking billboard) so that you may find what kind of “special” cog you are in the socioeconomic machine.

Make, Don’t Be Made
You know those animatronic humans (pirates, presidents, etc.) they have at Disney World? It takes a good amount of artistry (aesthetic and technological aptitude) to make an animatronic human, but it doesn’t take much artistry for a human to mimic an animatronic human.

This world does not need human robots; it needs humans that can make robots. It needs engineers, not engineered humans. It needs artists, not artificial people. And overall, it needs the creative, not the created. Yet, culture is a force that would have you be like an animatronic robot—an actor playing a mechanical socioeconomic role.

Edges
Culture defines the edges of acceptable reality. And cultures tend to always think they know everything except a few little things that will be figured out shortly. Yet, if people never ventured outside the boundaries of their given culture then the world would be stagnant. Usually the people who end up being the most useful to future cultures are the people who spend their lives unrestrained by cultural boundaries and so discover something new. And ironically, those most useful people are also usually the ones most shunned in order to protect the precious status-quo that makes up a given culture.

Conclusion
Culture is only your friend if you want to be a robot and treat other people like robots. If, on the other hand, you would like to be an actual human being, then you must learn to surf the edges of culture and the known and be prepared to experience the unknown.

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Call Shifted Today on 02 9993 0453 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

March 25th, 2008

Become a music mogul

“The traditional record companies’ business model is dead and gone and they will be too unless they stop acting like they have always done… Their approach has always been twofold: tell consumers that we’ll decide what you’ll like, and tell artists that we know what’s good for you. I don’t see any change in that attitude, just them trying new ways to take a cut of artists’ earnings.”

A good article on some of the new business models which are showing great signs of success.
http://www.itnews.com.au/News/NewsStory.aspx?story=68441

Thanks JoyKicksDarkness

Call Shifted Today on 02 9993 0453 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

March 24th, 2008

How many employees should your company have?

Im reading a great essay by Paul Graham, a well respected early stage .com investor/mentor (80 web startups in 2 years)


http://paulgraham.com/boss.html

I really liked the following paragraphs and wonder what you thought?

What’s so unnatural about working for a big company? The root of the problem is that humans weren’t meant to work in such large groups.

What you notice when you see animals in the wild is that each species thrives in groups of a certain size. A herd of impalas might have 100 adults; baboons maybe 20; lions rarely 10. Humans also seem designed to work in groups, and what I’ve read about hunter-gatherers accords with research on organizations and my own experience to suggest roughly what the ideal size is: groups of 8 work well; by 20 they’re getting hard to manage; and a group of 50 is really unwieldy.

Whatever the upper limit is, we are clearly not meant to work in groups of several hundred. And yet – for reasons having more to do with technology than human nature – a great many people work for companies with hundreds or thousands of employees.

Companies know groups that large wouldn’t work, so they divide themselves into units small enough to work together. But to coordinate these they have to introduce something new: bosses.

Read the full essay at : http://paulgraham.com/boss.html

Call Shifted Today on 02 9993 0453 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer