Marketers and advertisers are hot to find new alternatives to TV advertising, says a new report from Association of National Advertisers and Forrester Research Inc. , which is a sign of good things to come for Web Marketing world.
Dissatisfaction with TV ad performance is leading advertisers to experiment with new marketing channels, formats and video platforms to take advantage of new technologies.
As far as DVRs go, more than half the advertisers surveyed said that when more than 50 percent of TV households use DVRs, they will cut spending on TV advertising by 12 percent.
Where's the money going to go?
Online, most likely. Eighty-seven percent of respondents said they intend to do more advertising on the Internet this year.
At the same time, NBC Universal and Fox Broadcasting Co. are pounding their chests about what new programs and schedules they'll bring to advertisers for the remaining 2008 (and 2009 schedule).
The research was conducted last month with 78 advertisers from a variety of industries surveyed. Sixty-two percent of marketers surveyed said TV ads have become less effective during the last two years.
Source: Contentinople
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