Thursday, February 21, 2008
measuring visitors to websites
CNET on the challenge of measuring visitors to websites and the impact it can have on online advertising revenue: "In 2004, new kid on the block MySpace was watching its user traffic rise fast. But executives were having a tough time luring new advertisers to the social network because it didn't show up in the lists of top Web sites compiled by Internet audience trackers ComScore and Nielsen Online. "We had a hard case telling people how big we were and how many unique visitors we had. They didn't believe us. We didn't show up on people's radars," said Jason Feffer, former vice president of operations at MySpace who is now president and chief executive at opinion-forums site SodaHead.com. "It was frustrating that advertisers wanting to advertise to that demographic would go to Friendster when we were 10 times bigger than them."
Posted by Nick HaC @ 12:36 PM
