Mass Media: Weapons of mass distortion (The Guardian)

An industry whose task should be to filter out falsehood has become a conduit for propaganda and second hand news

Where once journalists were active gatherers of news, now they have generally become mere passive processors of unchecked, second-hand material, much of it contrived by PR to serve some political or commercial interest. Not journalists, but churnalists. An industry whose primary task is to filter out falsehood has become so vulnerable to manipulation that it is now involved in the mass production of falsehood, distortion and propaganda.

There never was a time when news media were perfect. Journalists have always worked with too little time and too little certainty; with interference from owners and governments; with laws that intimidate and inhibit the search for truth. But the evidence in this new book, Flat Earth News, suggests our tendency to recycle ignorance is far worse than it was.

Read the full story at the guardian

Read the "Flat Earth News" Book Review at Amazon.com

Call Shifted Today on 1300 144 367 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

Leave a Reply