Im not sure if this cool or creepy! Interesting take on the Identity 2.0 debate. TO be honest i had my money on facebook succeeding as an identity provider for web 3,0 
From Google…. With so many websites to join, users must decide where to invest significant time in adding their same connections over and over. For developers, this means it is difficult to build successful web applications that hinge upon a critical mass of users for content and interaction. With the Social Graph API, developers can now utilize public connections their users have already created in other web services. It makes information about public connections between people easily available and useful.
[youtube=http://www.youtube.com/watch?v=LabCylbapuM]
The API returns web addresses of public pages and publicly declared connections between them. The API cannot access non-public information, such as private profile pages or websites accessible to a limited group of friends.
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