Data quality is a critical issue for most web applications and databases.
For example, in an online bookstore "H.G. Wells" and "HG Wells" are the same author, but often duplicates like this in any database.
We have just finished a database cleansing solution for a client, and it has been interesting to use SQL Server's Fuzzy Lookup feature to achieve this.
If your interested in SQL Server Integration Services Fuzzy Lookup and Data Cleansing, check out this video (warning, is faitly technical)
Donald Farmer introduces the data quality features of SQL Server Integration Services with demos that show how to use the Fuzzy Lookup component for inexact matching and how to use Data Mining within the data integration process.
Watch Video at MSDN TV
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