Brad Howarth writes for Australian Anthill on how to stand out from the crowd - for the right and wrong reasons - when pitching in the US: "Part of my job is to listen to the stories people who have built technologies and companies, and then translate those to be understood by the people who read the publications and websites I write for.

It's something I've already done a lot of, having chosen to partly specialise in writing about Australian entrepreneurial start-ups. At times it is a gruelling task. Why? Few Australian start-ups have any idea about how to actually explain what they do - let alone the capacity to do so in a way that is relevant to the listener.

Entrepreneurs tend to gloss over the communication component of building a company, focusing instead on perfecting the technology and building the business. But what hope do you have of receiving assistance - from investors, partners, customers or even the media - if you can't articulate what makes you special, unique and relevant?"

http://www.anthillonline.com/article_detail.php?id=460