Every new project (or job, or hobby or company) starts out exciting or fun. Then it gets harder and less fun, until it hits a low point: really hard and not much fun at all.
And the you find yourself asking if the goal is really worth the hassle.
Maybe you're in a Dip - a temporary setback that you will overcome if you keep pushing.
But maybe its really a Cul-de-sac, which will never get better no matter how hard you try.
What really sets superstars apart from everyone else is the ability to escape dead ends quickly whilst staying focused and motivated when it really counts.
Winners quit fast, quit often and quite without guilt - until they commit to beating the right dip for the right reasons. In fact, winners seek out the Dip. They realise that the bigger the barrier, the bigger the reward for getting past it.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never find the right Dip to conquer.
Whether you;re a graphic design, a sales rep, an athlete or an aspiring CEO, this fun little book will help you figure out if you;re in a dip thats worthy of your time, effort and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit 0 so you can be number one at something else.
The Dip - http://sethgodin.typepad.com/the_dip/Labels: behaviour, communities, Ideas, Marketing, Startups, web 2.0
This weekend is OZIA 2007, the Premiere Annual Information architecture and Usability Forum in sydney
Here are the list of Topics/Speakers
- Matthew Hodgson - Semantic analysis in IA
- Scott Parsons - Exploring multidimensional tagging frameworks
- Donna Maurer - Ethical issues and information architecture
- James Breeze - Open your mind - map it!
- James Matheson - Information Architecture of Wikis
- Hurol Inan - Landing Page Optimisation
- Patrick Kennedy - "There's no I in team" – a case study in collaborative information architecture
- David Sless - ROI in Information Design: where IA figures in ID
- Faruk Avdi - Rise to Play a Greater Part – Delivering Specs in the Bigger Picture
- Steve Baty - Analysing Quantitative Data
- Iain Barker - Is length still an issue?
- Stephen Collins - Love in an elevator - selling the value of IA to business
- Gary Bunker - User Research in virtual worlds
- Elizabeth Pek - Designing sites people love - balancing emotion with business reality
- Sharon Varley - Get out your pinking shears, it’s time to cut a few patterns
- Rashmi Sinha - Fast, cheap & somewhat in control - 10 lessons from the design of SlideShare
Should be a great event:
http://www.oz-ia.org/2007/Labels: behaviour, communities, IA, Ideas, Usability
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