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Wednesday, August 29, 2007

Internet Marketing, Online Marketing, Digital Marketing, Web Marketing? Whats the difference?

Well, as far as we can tell, Internet Marketing, Online Marketing, Digital Marketing and Web Marketing are just different names for the same thing.

What we can tell you is how people behave and interact with these different Key Phrases on the search engine















































ID KeyPhrase GoogleResults OptimisedSites BackLinksCount DifficultyRank SearchesPerMonth
1 internet marketing 44,300,000 209,000 40,996 6,656 19,926
2 online marketing 52,500,000 163,000 6,518 7,246 5,150
3 web marketing 59,800,000 319,000 19,806 7,733 4,832
4 digital marketing 23,100,000 56,900 608 4,806 67


What we learn is that "Internet Marketing" is by far the most searched term of all the above phrases and that "Digital Marketing" is barely even on the radar.

Its also interesing to note that Web Marketing and Online Marketing have a similar amount of competition to "Internet Marketing" and do have a significant number of SEO Optimised sites for these keyphrases

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Need help in choosing keywords or understanding Search Results and Search Competition in your Industry? Contact Shifted Pixels friendly team for more information on SEO and Keyword Research.

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Tuesday, August 28, 2007

Brand Strategy - If your product isnt the best, its better for the bottom line to be honest

Great Article in AdAge, Below...

Don't Convince Us Your Brand's Better that it is If It Isn't

Be True: So Your Product Isn't Inherently the Winning Choice? Thats ok, Just Tell an Honest , genuine Story.

Balanced diet
If you practice what I call a brand-balanced diet, the following criteria will sound familiar:
  • Your brand story is consistent and can be measured against consumer-resonant benefits.
  • Your brand teaches rather than preaches.
  • You enable your consumers to have choices and are sympathetic to "studied cheating."
  • You invite your consumers to be part of your brand through ongoing dialog.

http://adage.com/cmostrategy/article.php?article_id=120028

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Work Experience and Interns at Shifted Pixels

We are offering work experience and internship programs in the following areas.
  • Graphic Design for the Web with Fireworks/Photoshop
  • Web Video Production & Editing
  • Web Design / Web HTML and Dreamweaver
  • Web & Database Programming
  • Blog creation and Distribution
  • Web Statistics & Analytics
  • Online Reputation Monitoring and Management
  • Internet PR
  • Online User Behavior Analysis / Human Factors Reporting
  • Internet Marketing
  • Email Marketing and Conversion Reporting
  • Search Marketing with Google Adwords
  • Search Engine Optimization - Research, Implementation, Reporting & Tracking
  • Online Ad Buying
  • Managing a successful eCommecce Business
  • Telemarketing / Cold Sales
  • Internet Prospecting and Internet Cold Sales
  • Sales & Client Management
  • Business Development Management
  • Financial and Sales Forecasting for Startups
  • Business Plans for Startups
If you would like more information, contact us.

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Thursday, August 23, 2007

Old media trying to beat up on New Social Media

Beware Old Media, Kids eventually grow up :)

A friend of ours JJProjects wrote an interesting post on this, just wanted to share

http://www.jjprojects.net/2007/08/time-to-bash-new-media-again.html

Facebook and the Art of Segmentation

Some people seem to miss the value in Facebook's 35 million users.

Maybe because the advertising rates are low and the click-through rates abominable.

The real value in Facebook's audience comes from data mining and the ability to watch, track and cluster what attractive demographics are doing in the aggregate.

In other words, Facebook may be selling us more than it is selling advertising.....

Interesting...

http://www.copyblogger.com/facebook-application-marketing/

Wednesday, August 15, 2007

Get Shifted! TV - Now Live at www.ShiftedPixels.TV

We have setup a dedicated WEB TV show at http://www.ShiftedPixels.tv

Please feel free to check it out and dont forget to subscribe by email in the menu

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Tuesday, August 14, 2007

Social Media Optimisation - SMO



There has been much talk about the power of new media and social media, but what does this all mean? What is Social Media Optimisation and How does it effect your business?

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Monday, August 13, 2007

ShiftedTV - EP3 - Creating Great Blog & Podcast Content



Heres an interesting Video Podcast on how to make great business blog and podcast content.

Tuesday, August 7, 2007

Mick Stanic on understanding Podcasting, New Media and Consumer convesations

We just bumped into a podcast from mid 2006 from PodWorkx that we thought was was quite interesting to see some early perspectives on podcasting and the role of consumer consumer generated media coming into play.

Click to Download - PodWorkx.com - An interview with Mick Stanic.mp3 (27.86 MB)

Today we had the pleasure of interviewing Mick Stanic. Co-Founder of ThePodcastNetwork and founding GM/EP at Singleton OgilvyInteractive. We talk about the state of the podcasting industry aswell as how Advertising and Media companys can relate to Podcasting as a technology and as a marketing channel. Thanks Mick!

Disclosure: PodWorkx is now part of the Shifted Group, Copyright 2007

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Get Shifted! TV - Episode 1 - Search Engine Optimisation (SEO) Explained

We have started a Video Blog as part of our blog. Please excuse the sound quality, it will improve in future episodes. (Our warehouse office inst that conducive good acoustics)



Look forward to your feedback! If you have any topics that you want answered, let us know!

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Monday, August 6, 2007

great podcast on how to best follow up after sending client proposals

Ever wondered where the line was between being persistent and being a pest?

You're not alone.

You see most proposal/sales strategies are built on the premise of 'convince and persuade.'

The risk is the selling agency sometimes pushes too hard in an effort to close the sale.

This sweet podcast episode has many tips and good ways to follow up with your prospect--in a way that won't push them away.

http://www.advancedsellingpodcast.com/2007/07/how-often-to-fo.html\


Thursday, August 2, 2007

break rules, offend society, get burned at the stake - and for fucks sake, do something remarkable with your life!

I had the pleasure of watching Ayn Rand's the fountainhead over the weekend... Truely inspiring...


Thousands of years ago, the first man discovered how to make fire. He was probably burned at the stake he had taught his brothers to light, but he left them a gift they had not conceived, and he lifted darkness off the earth.

Throughout the centuries, there were men who took first steps down new roads, armed with nothing but their own vision.

The great creators -- the thinkers, the artists, the scientists, the inventors -- stood alone against the men of their time. Every new thought was opposed; every new invention was denounced. But the men of unborrowed vision went ahead. They fought, they suffered, and they paid. But they won.

No creator was prompted by a desire to please his brothers. His brothers hated the gift he offered.

His truth was his only motive. His work was his only goal.

His work -- not those who used it.

His creation -- not the benefits others derived from it -- the creation which gave form to his truth.





Are you prepared to upset your fellow man to overcome mediocrity and to do something remarkable?

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