Wednesday, May 30, 2007
Internet PR - Make it your marketing darling
How has online PR become the medium of choice in the ever-widening Internet marketing spectrum? First, a little history... In the 1970s and 80s, advertising and direct mail were the love objects of every serious marketer. Then came traditional PR, trumpeted as the cost-effective tactical alternative in a fragmenting media market. With the advent of Internet marketing, traditional offline PR has begun to lose some of its lustre. The simple fact is, 'online' is sexy. Like global warming and environmental issues, 'You're nobody til somebody loves you' - as the old song has it. No matter that media consumption currently includes both offline and online reading. The online tsunami is about to change the media landscape for ever. Or is it? According to a recent White Paper by Daryl Willcox (of the eponymous UK publishing company - http://www.dwpub.com), traditional PR could be replaced in as few as ten years by online PR whose foundation of 'search marketing' accountability will make it the primary tactical weapon in most marketers' armouries. This is an interesting scenario and one which must frighten the pants off 'old media' types. Only time will tell if the soothsayers are correct in their predictions. The evidence currently available suggests that most of us will remain omnivorous in our choice of media. Yes, we'll go a-Googling. We may even sign up for an RSS feed or two. But we'll also take a tabloid to bed, and maybe even a magazine or book. For hard facts and instant information, the Internet is an awesome animal. To have multiple Wikipedias at our fingertips is something few of us would have foreseen ten years ago. Maybe the next ten years will see the media go in a similarly unforeseen direction. But these will only be 'in addition to' and not 'instead of' current choices. PR practitioners should embrace online PR. Combining it with traditional offline messaging will provide essential belt-and-braces support to reach publics who are themselves caught up in this maelstrom of (welcome) choice. Shifted Pixels offers Online PR advisory services for Traditional PR Agencies, Contact us for more information. Labels: internet, Marketing, pr
Monday, May 28, 2007
Sliced bread and other marketing delights (Video)
In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market. http://www.ted.com/index.php/talks/view/id/28
Launch Group Website Now Live
We have just finished a new website for Sydney PR company Launch Management Group. Check it out, www.LaunchGroup.com.au
Aussie Thong Family YouTube Profile Launched
5 tips for an effective viral video campaign
1. Trigger EmotionsBe it a controversial opinion, idea or a breakthrough, your viral campaign must trigger the emotions of the viewer. The emotion could be positive, negative. Whatever the emotion may be the trigger must be strong enough for the viewer to act upon. 2. Sharing is caringThe whole reason why a campaign is viral, is because the news is spread by users. Your campaign is so great that they immediately want to share it with friends and pass the message on. Therefore the facilities must be there for them to easily share with friends. Wiliam recommends the following sharing capabilities with viral marketing:- Tell a friend features, allows you to easily forward the viral campaign to friend’s emails- The ability to easily download your viral marketing campaign- The ability for others to embed your video, audio or image - Broadcast you campaign to Web 2.0 websites like digg and YouTube- Allow people the ability to easily bookmark and store your viral campaign, have facilities such a del.icio.us, furl and RSS web feeds available. 3. Connecting all the wayAn effective viral marketing campaign allow excited users to connect with the event. Make sure users who want to participate and voice their opinions get the opportunity their deserve, the ability to comment. You have already captured their attention why not make the most of it and allow them to participate further. It has always been a matter of opinion to moderate comments all not. It’s important to keep and objective view, don’t be afraid to allow both positive and negative comments. 4. Access, Access and Access
The easy it is to gain access to your viral marketing campaign the more effective the results will become. Never require users to register, signup or do anything before they can view your campaign. The attention span of your audience is already short, you don’t want to waste the opportunity of getting you message through by losing people through churn. 5. Advertisements is boring
No-one is interested in watching ads, the best viral campaigns have a story and idea behind it. Nobody wants to read, watch or listen to someone brag about their product. Some of the best campaigns are a story and the product can be easily substituted with any product.So there you have it, the top 5 ways of improving the effectiveness of you viral campaign. Make sure if you ever want to spend lots of money on marketing ventures you consider the possibilities of a much wiser viral marketing campaign. If you would like more information on viral marketing, Shifted Pixels has extensive experience in designing, creating and producing successful viral marketing campaigns. Please contact us at sales@shiftedpixels.com.au . Labels: behaviour, communities, Marketing, social networking, video
Thursday, May 24, 2007
Aussie Property Marketing Blog
Tuesday, May 22, 2007
Whats your story?
We believe that wine tastes better in a $20 dollar glass than $1 dollar glass. We believe an 80k bmw is vastly superior to a 25k VW, even if its virtually the same car. We believe the $250 dollar nikes make our feet feel better, and look cooler, than $50 dunlops.. and believing makes it true. Successfuly products/businesses/marketers dont talk about features or even benefits. Instead they tell a story. A story we want to believe...
Thursday, May 17, 2007
Worst Ever Blog
Chess and strategy
"Chess symbolizes strategy. It is a simulation of competition stripped of random factors thus giving it a purity not found in real conflict." -T. K. Rogers - Forchess: The Ultimate Social Game
Getting Kicked in the Nuts
Wednesday, May 16, 2007
Mass Marketing is average products for average people.
Mass Marketing is average products for average people. In a world where the internet is breaking down mass markets into personal, revevant niches, things are changing very rapidly. If you try and please the medium, you become medium. If you are prepated to let people love you or hate you, then you might become interesting and potentially remarkable. Think - Harley Davidson
- Nudie Juice
- Linux and Open Source
What are you doing that is remarkable?
What defines the success of your campaign, business, research?
Can you get your idea to spread?If you can figure out how to get your ideas to spread - you will be successful. Regardless of if you run a coffee shop or are in business or run scientific research or are flying hot air baloons. We are living in a centuary of idea diffusion. People who can spread ideas, regardless of what those ideas are, WIN. In the past TV was at the heart of spreading ideas, many of these ideas from TV formed part of our childhood, (aka the tv-industrial complex). Things have changed. Labels: Ideas, Marketing, Startups
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Internet Advertising