Great viral video – Make a joke of yourself and improve your product sales

[youtube=http://www.youtube.com/watch?v=8qVk2Di1EMA]

Thanks Servant Of Chaos

This piece of research (that beautifully rolls up into a great viral piece) by the makers of Drambuie, is a great introduction on how paying yourself out and using negative customer feedback can improve your sales.

I think Guy Kawasaki’s advice on the value of polarising your customer base comes true in this piece.

Ive never tried Drambuie, but given this bunch of yokels hate it, it makes me want to go and try it :)

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One Response to “Great viral video – Make a joke of yourself and improve your product sales”

  1. Gavin Heaton says:
    December 17, 2007 at 12:09 pm

    I am a bit of a fan of Drambuie … but then, I think I might be one of those “city types”.

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