SPENDING on online advertising in the US will grow to more than US$21 billion ($22.6 billion) this year, and double to US$42 billion in 2011, according to research firm eMarketer.
The company said generally gloomy industry forecasts for traditional advertising – a result of concerns about the US economy – were unlikely to hurt online advertising as badly as the rest of the media.
“Even as the credit crunch pulls ad money off the total media table, the internet looks to be more resistant to economic turmoil,” said eMarketer senior analyst David Hallerman.
In fact, 2007 marks the first year that marketers will spend more than US$100 to reach each person online. And, by 2011, advertisers will be spending nearly US$200 per user.
Source: eMarketingExpo
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