We live in a world ruled by information. Much of our lives are involved with the consumption of information. We read the newspaper in the morning. We sit in meetings at work. We check our email every hour. We read advertisment all across the cities we work in. We watch the news on television. We surf the internet and check blogs.

Our minds become so full of information that the words become noise. We feel tired from the constant demand on our attention; at work, at home, on weekends. More is not less. Less is more. Clarity is more.

The ability to simplify any concept is an incredibly valuable skill in this information rich society. Not only is conciseness a vital skill in business, but in any and all communication. It demonstrates clarity of
thought. It allows you to communicate information and ideas to be easily digested and understood.

Small is the new big... less is the new more... simple is the new full-featured