When online editorial meets banner advertising

Check out this unfortunate clash on SMH.com.au.

This kind of Editorial/Advertising clash would be difficult to find in traditional media, however with computer assisted banner ad placements we might see more and more of this online.

On one hand it may make sense for telstra to advertise here, maybe to try and overcome negative sentiment from the editorial. On the other hand telstra might be upset by this computer generated irony, and may request their adverting dollars back from SMH.

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One Response to “When online editorial meets banner advertising”

  1. Anonymous says:
    October 22, 2007 at 2:11 pm

    LOL! Here is another example from SMH!!!

    http://www.bannerblog.com.au/news/2007/10/media_gaffe_colgates_blind_sex_offender.php

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