" /> , Sydney Marketing Agency, Sydney Advertising Agency," /> <body topmargin=0><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener("load", function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <iframe src="http://www.blogger.com/navbar.g?targetBlogID=1295644281075501426&amp;blogName=Shifted+Pixels+Blog&amp;publishMode=PUBLISH_MODE_FTP&amp;navbarType=BLUE&amp;layoutType=CLASSIC&amp;searchRoot=http%3A%2F%2Fblogsearch.google.com%2F&amp;blogLocale=en_US&amp;homepageUrl=http%3A%2F%2Fwww.shiftedpixels.com.au%2Fblog%2F" marginwidth="0" marginheight="0" scrolling="no" frameborder="0" height="30px" width="100%" id="navbar-iframe" allowtransparency="true" title="Blogger Navigation and Search"></iframe> <div></div>

Friday, October 19, 2007

Proof that the media and entertainment world is changing

Interesting article on Radiohead's latest distribution experiment - "Pay What You want" downloads. They canned their label company, recorded it indie and distributed via the internet, charging only what consumers wanted to pay. Including "zero".

Source in article says that 1.2 million copies were download so far. Previous release scored 300,000 cd sales globally within the same amount of time.

Interesting to see how much money that sent directly to the band, with distro and royalty fees being basically zero... Nine Inch Nails are doing this with their next album too... Proof that the media and entertainment world is changing.

Source: Forbes.com


Posted by Nick HaC @ 3:53 PM

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