Every new project (or job, or hobby or company) starts out exciting or fun. Then it gets harder and less fun, until it hits a low point: really hard and not much fun at all.

And the you find yourself asking if the goal is really worth the hassle.

Maybe you’re in a Dip – a temporary setback that you will overcome if you keep pushing.

But maybe its really a Cul-de-sac, which will never get better no matter how hard you try.

What really sets superstars apart from everyone else is the ability to escape dead ends quickly whilst staying focused and motivated when it really counts.

Winners quit fast, quit often and quite without guilt – until they commit to beating the right dip for the right reasons. In fact, winners seek out the Dip. They realise that the bigger the barrier, the bigger the reward for getting past it.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip – they get to the moment of truth and then give up – or they never find the right Dip to conquer.

Whether you;re a graphic design, a sales rep, an athlete or an aspiring CEO, this fun little book will help you figure out if you;re in a dip thats worthy of your time, effort and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit 0 so you can be number one at something else.

The Dip – http://sethgodin.typepad.com/the_dip/