Some people seem to miss the value in Facebook's 35 million users.

Maybe because the advertising rates are low and the click-through rates abominable.

The real value in Facebook's audience comes from data mining and the ability to watch, track and cluster what attractive demographics are doing in the aggregate.

In other words, Facebook may be selling us more than it is selling advertising.....

Interesting...

http://www.copyblogger.com/facebook-application-marketing/