August 30th, 2007

Internet Marketing, Online Marketing, Digital Marketing, Web Marketing? Whats the difference?

Well, as far as we can tell, Internet Marketing, Online Marketing, Digital Marketing and Web Marketing are just different names for the same thing.

What we can tell you is how people behave and interact with these different Key Phrases on the search engine

ID KeyPhrase GoogleResults OptimisedSites BackLinksCount DifficultyRank SearchesPerMonth
1 internet marketing 44,300,000 209,000 40,996 6,656 19,926
2 online marketing 52,500,000 163,000 6,518 7,246 5,150
3 web marketing 59,800,000 319,000 19,806 7,733 4,832
4 digital marketing 23,100,000 56,900 608 4,806 67

What we learn is that “Internet Marketing” is by far the most searched term of all the above phrases and that “Digital Marketing” is barely even on the radar.

Its also interesing to note that Web Marketing and Online Marketing have a similar amount of competition to “Internet Marketing” and do have a significant number of SEO Optimised sites for these keyphrases

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Need help in choosing keywords or understanding Search Results and Search Competition in your Industry? Contact Shifted Pixels friendly team for more information on SEO and Keyword Research.

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Call Shifted Today on 02 9993 0453 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

August 29th, 2007

Brand Strategy – If your product isnt the best, its better for the bottom line to be honest

Great Article in AdAge, Below…

Don’t Convince Us Your Brand’s Better that it is If It Isn’t

Be True: So Your Product Isn’t Inherently the Winning Choice? Thats ok, Just Tell an Honest , genuine Story.

Balanced diet
If you practice what I call a brand-balanced diet, the following criteria will sound familiar:

  • Your brand story is consistent and can be measured against consumer-resonant benefits.
  • Your brand teaches rather than preaches.
  • You enable your consumers to have choices and are sympathetic to “studied cheating.”
  • You invite your consumers to be part of your brand through ongoing dialog.

http://adage.com/cmostrategy/article.php?article_id=120028

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Call Shifted Today on 02 9993 0453 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

August 29th, 2007

Work Experience and Interns at Shifted Pixels

We are offering work experience and internship programs in the following areas.

  • Graphic Design for the Web with Fireworks/Photoshop
  • Web Video Production & Editing
  • Web Design / Web HTML and Dreamweaver
  • Web & Database Programming
  • Blog creation and Distribution
  • Web Statistics & Analytics
  • Online Reputation Monitoring and Management
  • Internet PR
  • Online User Behavior Analysis / Human Factors Reporting
  • Internet Marketing
  • Email Marketing and Conversion Reporting
  • Search Marketing with Google Adwords
  • Search Engine Optimization – Research, Implementation, Reporting & Tracking
  • Online Ad Buying
  • Managing a successful eCommecce Business
  • Telemarketing / Cold Sales
  • Internet Prospecting and Internet Cold Sales
  • Sales & Client Management
  • Business Development Management
  • Financial and Sales Forecasting for Startups
  • Business Plans for Startups

If you would like more information, contact us.

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Call Shifted Today on 02 9993 0453 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

August 24th, 2007

Old media trying to beat up on New Social Media

Beware Old Media, Kids eventually grow up :)

A friend of ours JJProjects wrote an interesting post on this, just wanted to share

http://www.jjprojects.net/2007/08/time-to-bash-new-media-again.html

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Call Shifted Today on 02 9993 0453 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

August 24th, 2007

Facebook and the Art of Segmentation

Some people seem to miss the value in Facebook’s 35 million users.

Maybe because the advertising rates are low and the click-through rates abominable.

The real value in Facebook’s audience comes from data mining and the ability to watch, track and cluster what attractive demographics are doing in the aggregate.

In other words, Facebook may be selling us more than it is selling advertising…..

Interesting…

http://www.copyblogger.com/facebook-application-marketing/

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Call Shifted Today on 02 9993 0453 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer
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