Thursday, July 5, 2007
A quick explanation of how SEO (Search Engine Optimisation) Works
A client of ours recently asked for a brief explanation as to how Search Engine Optimisation works, we couldn't resist but share this on the blog. Leave a comment and let us know what you think?
SEO is a combination of keyword research, onsite optimisation and offsite link building.
Keyword Research
Keyword research involves finding the right keywords to optimize for, in the context of SEO Budget and Keyword competition. For example "Resume Template" receives 10 times the search volume of "CV Template', thereby making it a more attractive keyword to rank for.
Onsite Optimisation
Onsite optimization requires tweaking the placement and density of specific keywords on your website, as well as ensuring page names, file names, internal links and alt tags are targeted to your chosen keywords.
Basically if you want to rank well for a keyword, eg "ipod fitness" you need to ensure that this phrase is in the page title for your website, and appears in with an appropriate "Keyword Density" throughout your website copy.
Link Building (Offsite Optimisation)
This process involves researching and building links from contextually relevant external websites that have as high a Google Page Rank as possible. It is often necessary to buy high quality inbound links to achieve rankings for competitive keywords.
Labels: reputation, search, sem, seo, web 2.0, websites
Posted by Nick HaC @ 7:26 PM
