Ethical online marketing means giving people the info they want, when they want it.
By contrast, Television & Radio ads give you the information you can care less about when you least want to hear it.
In that sense, TV ads are worse than email spam because they interfere more with the task at hand and they are even harder to avoid.
Of you leverage online permission marketing and search marketing, you can achieve better results than many forms of traditional marketing. You also don't piss your customers off.
Everyone will think much more highly of you if you don't interrupt them.
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