crowdsource your creative innovation

You have heard of outsourcing? But what about crowdsourcing?

Instead of traditionally outsourcing work to agencies, new economy businesses are leverging a new paradigm of creative resource – the consumer.

Its a really exciting trend where more and more businesses are harnessing the power of the internet combined with the talent of the skilled / empowered / passionate consumers.

Examples:

• Looking for a new corporate logo? Hire a corporate branding agency OR run a internet “submit your logo” viral/interactive campaign with user voting capabilities to find your new brand. (London 2010 Olympics logo cost GBP400k, and it is quite frankly… shite)
• Hire Saatchi to make a 1 million dollar tv advertisement OR create a youtube submit you own video to win 50k viral campaign.
• Hire a professional photographer to make images for your marketing material OR use iStockPhoto.com and leverage the leagues of kids with cameras to capture that unique look for your business.
• Hire a market research firm to find out how people like your product, OR create an online viral poll/survey with incentives for participants and get real/honest consumer insight
• Spend billions on government paid scientific research, OR create million dollar prizes for scientists who create solutions to specificed problems (see Aubrey de Gray’s Life Extension project)

No matter what industry your in, you can leverage the power of crowdsourcing to get better creative results for your business at a better price.

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Warning, shamless self-promotion

At Shifted Pixels, we create campaigns that leverage the wisdom of the masses for our clients. If your interested, contact us for a quick chat.