Wednesday, July 11, 2007
crowdsource your creative innovation
You have heard of outsourcing? But what about crowdsourcing?Instead of traditionally outsourcing work to agencies, new economy businesses are leverging a new paradigm of creative resource - the consumer.
Its a really exciting trend where more and more businesses are harnessing the power of the internet combined with the talent of the skilled / empowered / passionate consumers.
Examples:
- Looking for a new corporate logo? Hire a corporate branding agency OR run a internet "submit your logo" viral/interactive campaign with user voting capabilities to find your new brand. (London 2010 Olympics logo cost GBP400k, and it is quite frankly... shite)
- Hire Saatchi to make a 1 million dollar tv advertisement OR create a youtube submit you own video to win 50k viral campaign.
- Hire a professional photographer to make images for your marketing material OR use iStockPhoto.com and leverage the leagues of kids with cameras to capture that unique look for your business.
- Hire a market research firm to find out how people like your product, OR create an online viral poll/survey with incentives for participants and get real/honest consumer insight
- Spend billions on government paid scientific research, OR create million dollar prizes for scientists who create solutions to specificed problems (see Aubrey de Gray's Life Extension project)
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Warning, shamless self-promotion
At Shifted Pixels, we create campaigns that leverage the wisdom of the masses for our clients. If your interested, contact us for a quick chat.
Labels: behaviour, communities, consumer, Ideas, social networking, web 2.0, websites
Posted by Nick HaC @ 11:08 PM
