A few people recently have been asking how to create successful Sydney viral marketing campaigns. We decided to put together a few notes on Sydney Viral Marketing.

If you are interested in Sydney Viral Marketing, call one of our friendly team to discuss your business.

Behind every successful Sydney Viral Marketing campaign is an engine that allows participants to contribute to and to share an idea with their friends.

Consumers must genuinely WANT to spread the idea your viral is based on. As such, the ideas behind your viral marketing campaign must be authentic, genuine, human sounding and actually interesting.

The easiest way to create an interesting idea that is actually viral is to create something controversial, emotive or divisive. Playing it safe in viral campaigns is risky. Doing something really unqiue, different, risky and edgy is much more likely to be successful than a middle of the road, “dont offend anyone” type idea.

The more people your viral idea upsets, the more likely it is to succeed.

Creating successful viral campaigns requires distribution and seeding of the
video to send it truly “viral”.

Typically Viral Campaign results are reflective of the level of distribution effort and
media spend associated with the campaign (as well as the uniqueness of the core viral idea).

Here are a few tips for seeding successful Sydney Viral Marketing campaigns

- Run an Email marketing campaign using opt in email lists
- Submit your viral homepage url to all leading Social Media sites
- Offer easy “share with your friends” functionality (Email, MySpace, Facebook etc)
- Forum – start telling stories about your viral on relevant internet forums
- A blog friendly online PR submission
- Place banner and text ad’s on relevant websites
- Buy Search Engine traffic
- Buy direct traffic
- Submit videos to all video sharing / voting sites (100+ sites)

Successful Sydney Viral Marketing Campaigns aren’t a science, they are an art-form.

How will you spread your idea?