Saturday, June 9, 2007
Markets are conversations.
The Cluetrain Manifesto is a set of 95 theses organised and put forward as a manifesto, or call to action, for all businesses operating within what is suggested to be a newly-connected marketplace.The ideas put forward within the manifesto aim to examine the impact of the Internet on both markets (consumers) and organisations.
- Markets are conversations.
- Markets consist of human beings, not demographic sectors.
- Conversations among human beings sound human. They are conducted in a human voice.
- Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
- People recognize each other as such from the sound of this voice.
- The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
Labels: behaviour, communities, consumer, internet
Posted by Nick HaC @ 12:59 AM
