Tuesday, June 12, 2007
How not to produce a viral campaign
Check out this new "Viral" video from a US Crysler Dealership1. The Video is blatently "selling" the user, using traditional techniques. Same old TV advertising crap. The reason this video sucks is the same reason Tivo rocks.
2. Treading viewers like idiots doesnt work anymore. The best virals have a uniquely human voice, they sound human. This video sounds like ad talk.
3. There is nothing "Viral" about it. What information would viewers want to spread here?
4. There is no stimulation of viewer emotions. Why do i care?
5. No point of view. The most effective virals have a strong (even offensive) point of view. Its really the only way to get noticed in the new "Attention Economy"
6. No one got kicked in the nuts, and no boobs were shown (Lets face it, why do people typically watch YouTube)
Shifted Pixels is working with traditional businesses helping them prepare their existing media content for the new-media environment. Call us for a quick chat if you need more info...
Labels: advertising, Marketing, social networking, video, viral
Posted by Nick HaC @ 5:24 PM
