Mass Marketing is average products for average people.
In a world where the internet is breaking down mass markets into personal, revevant niches, things are changing very rapidly.
If you try and please the medium, you become medium.
If you are prepated to let people love you or hate you, then you might become interesting and potentially remarkable.
Think
- Harley Davidson
- Nudie Juice
- Linux and Open Source
What are you doing that is remarkable?
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