July 2nd, 2010
Australian business Internet income increased by 52% in the twelve months to 2008-09, according to a report released on 24 June by the Australian Bureau of Statistics (ABS). The value of these orders represents $123 billion, up from $81 billion in 2007-08.
Twenty-seven per cent of all business received orders via the Internet. This equated to 193,000 businesses in Australia, an increase of approximately 25,000 businesses over twelve months.
Businesses reporting a web presence increased from 36% to 42%. The majority of all large businesses had a web presence (95%), compared to almost one-third of micro businesses (31%). The report also reported a drop in innovation Australian business. Australian businesses reduced their innovative activity by 11% in 2008-09, including the development or introduction of new or significantly improved goods, services, processes or methods. New marketing methods was the only broad type of innovation to record a noticeable increase compared to the previous year.
If you are looking to build an ecommerce site or wish to enhance a pre-existing site, don’t hesitate to contact Shifted Pixels on 1300 144 367.
Further information is available in Summary of IT Use and Innovation in Australian Business (cat. no. 8166.0) available for free download
Tags: ecommerce, Monetisation, Sydney Web Marketing
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
June 29th, 2010
What is HTML 5 and what does it mean to web design? Have a look at this infographic for more information on what features it adds, and the browser support, as per usual internet explorer is lagging way behind.
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
June 25th, 2010
What real benefits can you see from a website re-design? Is it going to effect you’re bottom line? The simple answer is yes, but only if it is done right.
A website redesign isn’t just making your website look better, its much deeper than that, its creating action points, its increasing trust in your brand, it leveraging marking techniques to drive sales.
I have been looking over creativebriefing.com and seeing what happened to them after a website redesign.
You can see an exponential increase in subscribes with a direct correlation to the website redesign, with there website re-design it wasn’t just making there website look better, they created big call to actions to subscribe to their website via RSS and email which was the aim of the re-design. Doing so has quadrupled the number of subscribers they have.
Benefits of a website re-design:
- Increase Brand Trust
People will base a lot of there thoughts on a company trustworthiness on the quality of the website they are viewing, if it looks cheap, they will assume the company is cheap, which isn’t necessarily a bad thing, but if you want to sell premier products at a premium price, your website must reflect this.
- Increase sales leads and conversions
Before you being a website design you need to understand the goal for your website, what your trying to achieve, if its getting more sales leads through an online form, then the design must reflect this and direct users to this point of the website and every opportunity possible, correctly using call to actions, design flow and action points can increase conversions exponentially.
- Increase website page views allowing for more potential customers to view the website.
Website re-designs will encourage people to tell there friends about the website, re-design can incorporate increased search engine optimisation which in turn leads to higher search rankings and more website hits as a describe below in more detail.
- Increase Search Engine Friendliness
Search engines are changing daily, actually to be honest, google changes its algorithm which ranks websites approximately every 16 hours, and there is about 200 different check points google is looking for to rank your website all deciding factors if it ranks your website either 1 or 100.
- To communicate in a better way with your customers using web 2.0 standards.
Does your website support RSS feeds? Have you got facebook integration? What about twitter, are to contributing online? These small additions can create huge viral support for your business.
- To make your website load fast.
Everyone has broadband connections now, why does it really matter? Firstly, google pays close attention to how fast your website loads and ranks websites accordingly, and peoples expectations of load times for websites has also increased, people are not willing to wait 10 seconds for that flash animation to load anymore.
- To make your website more appealing and use an easy navigation system.
Has your website been designed with information architecture standards? Directing your users to the most important elements of your website is critical if you want to increase your conversion rate.
What could a website re-design do for your business? Why not contact Shifted Pixels Web Design today by simple calling 1300 144 367 and talk to our team about generating your business increased sales leads online.
Tags: website redesign
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
June 24th, 2010
Just because you have an amazing website design and beautiful imagery doesn’t mean your web site is perfect, as we like to say, Copy is King. I have just finished up a very detailed document for our clients on writing great copy for the web, here is a summary.
The main guidelines for writing for the web are:
- Write for how people search – Write up all your keywords before putting pen to paper
- Heading Heading Headings! – This are the most important copy you will write.
- Keep your copy short, realistically do you read every word on website?
- Be Scannable, people scan the web, make sure they read the important information.
- Make sure content is easy to read, simplicity is the key to understanding.
- Write from me to you, a personal conversion is much more trustworthy.
- Drive actions with content and keep the reader’s attention and drive your customers actions
- Write keyword-rich title tags, for the best search engine optimisation results
- Provide links and connections, link to other related information for seo rewards
- Write effective summaries, sentences and paragraphs, and keep the intro engaging
- Sell Benefits not Features, and empower your reader
- Edit. Edit. Edit. Then edit again, are you sure you have found all the spelling mistakes?
- Be Personal, write in a relaxed nature, and use simple easy to read words
- Use Language Anyone Can Understand, confusing your readers with fancy words achieves nothing
- Draw on Common Metaphors or Experiences, relate to your reader through shared experiances.
- Use Pictures That Compliment Your Composition. Remember they tell a thousand words!
- Read It Out Loud, you will be surprised the errors you pick up and it makes your writing more personal
- Don’t Edit Until The End, you don’t want to remove great content until you have read it all.
- Remember That Sarcasm is Hard to Pull Off.
- Tidy Up Your Speech, using slang and colloquial language is a no no.
- AND REMEMBER SEO is King, we can’t say this enough your copy one of the best keys of great seo!
If you would like to find out more about this, of you would like us to send you a copy of the document just contact our Sydney Office
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
June 23rd, 2010
What would you do if you could travel back in time? Perhaps grab all the modern technology I could find, take it to the late 70’s, superficially re-design it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars…
Check out the more over at behance.net
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
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