Social media monitoring is critical to measuring the tangible returns that are derived from engaging your audience in social media marketing
Once your social media marketing is in full swing with Shifted Pixels it is important that we carefully monitor and listen to what's being said.
It is for this reason, that Shifted Pixels always recommends to all our clients to engage social media monitoring companies such as Radian6 and or ScoutLabs (two of our favourites) to measure how you are stacking up in terms of online chatter versus your competitors.
By properly tracking key search words across Facebook, Twitter you can see what people are loving and hating about your product / service or your brand. This then aids us to respond accordingly to manage these comments and seek to re-engaged with those that feel disenfranchised for whatever reason.
These proactive measures are being very successfully implemented particularly in the telecommunications and aviation industry in Australia with companies such as Optus, Telstra, Qantas and Virgin Blue leading the pack in offering smart, responsive client relations and customer service.
Call us to discuss your social media engagement requirements and we will work out what is best for your business.
