Blogger Relations and Online PR

If PR is about influencing the influencers, then Online PR is about influencing Online Influences, weather the influences are search engines results, bloggers, consumer review sites, forums, social media and community networks such as Facebook and MySpace.

So how to we influence online?

1. Find out who is actually influential. We use our BuzzNumbers Online Media Measurement product to evaluate just where and who is influencing

2. Target these Influencers and evaluate who can be contacted (you may require some technical research methods to find out exactly how to contact these people)

3. Engage in relevant, honest, authentic, spin-free conversations with these Influencers

4. Be prepared to take negative feedback, and to openly and honestly address the critisism. 5. Offer influencers something of real value.

At the end of the day, Online PR is different to Traditional PR. Online PR is a 2 way conversation, Traditional PR is a 1 way broadcast.

Shifted Pixels provides Online PR Services and Consulting to Sydney and Australian based businesses, and we also offer white label consulting services to Traditional PR and Marketing agencies who may be looking to get ahead in this rapidly emerging space.

Contact us for more information