Sunday, December 21, 2008
Velociroflcoptersaurus is best explained by our friends at Amnesia
"18 days ago, the word velociroflcoptersaurus never existed. No, not one single result in Google."
Now a raging battle worthy of both ninja and pirate attensions has broken out on the interhoses.
Who will be #1 in in google for the search phrase "velociroflcoptersaurus" on the 13th January!
Velociroflcoptersaurus
Labels: seo, Velociroflcoptersaurus
Posted by Nick HaC @ 9:53 PM
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Tuesday, December 9, 2008
BuzzNumbers, Australia’s first social media intelligence company, Announced today it's launch into the global market offering innovative technology and services that enable brands and corporations harness the business value of the internet.
BuzzNumbers provides a full suite of Social Media Intelligence products that help companies track, report and measure the online media value and influence of their brand. By delivering a comprehensive analysis of online audiences, BuzzNumbers enables companies to make informed decisions across all departments of the enterprise from marketing, public relations and advertising through to sales and product development.
With the enormous growth of social media and online advertising, marketers demand tools that improve efficiency and provide monitoring, reporting and insight delivery to their brand, said Nick Holmes a Court, CEO of BuzzNumbers.
“The power shift from media institutions to online consumer communities means marketing and advertising agencies need tools to demonstrate the value of online campaigns to their clients. BuzzNumbers addresses this need by offering clients comprehensive insight into online conversations surrounding their brand. BuzzNumbers’ unique technology enables clients to measure the dollar value of online publicity against advertising rates.”
According to an eMarketer.com report, User Generated Content (UGC) sites earned $1 billion in advertising revenue in 2007 and this figure is expected to grow four-fold to $4.3 billion by 2011.
You can watch a video demo below:
Download the Press Release (1 Page PDF)
Labels: BuzzNumbers, social media monitoring
Posted by Nick HaC @ 5:17 AM
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Thursday, November 20, 2008
The Age has just published an article titled Social networking can help business, based on Ross Dawson's Executive Insights into Enterprise Social Network Strategy report, released yesterday.
Much of the article describes the report, and takes some of the executive quotes used in the report. Then at the end, taken from a follow-up interview with me, it says:
The pace of change in how executives view social networks certainly suggests that this is not far from becoming truly mainstream in the enterprise.
Much of the article describes the report, and takes some of the executive quotes used in the report. Then at the end, taken from a follow-up interview with me, it says:
Chairman of company Future Exploration Network Ross Dawson said there had been a transformation in the corporate attitude towards social networking over the past year.
That's the state of the nation. There absolutely has been a dramatic shift in attitude by senior executives towards social networks and similar tools in the enterprise over just the last year. However within many organizations there is a strong divide in perceptions, often meaning that relatively little happens.
"An initial scepticism and caution from executives has now shifted dramatically where they recognise that these can be extremely valuable for helping organisations perform more effectively," Mr Dawson told AAP.
The pace of change in how executives view social networks certainly suggests that this is not far from becoming truly mainstream in the enterprise.
Source: The Ross Dawson Blog
Labels: enterprise 2.0, social networking
Posted by Nick HaC @ 1:52 PM
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Wednesday, November 19, 2008
Here is a copy of a presentation i did recently at the ABIC conference in Sydney, on how web 2.0 and social networks are changing consumer purchasing decisions.
The key point for the travel/adventure/backpacker industry is that their entire customer base are search & social media savvy and that they are creating reviews and telling stories about their experiences online.
This is a massive change in influence for this industry, in which even as little as 5 years ago travel agents and lonely planet were the sources of all wisdom for a large number of travellers. Now bottom up consumer generated content is fueling much of the decision processes for travel, accomodation, hostels and destinations.
It was a great presentation (for me anyhow) and i hope this added alot of value for some of the audience who were unaware people were talking about them.
The call to action is - your customers are actively seeking recommendation for your products and services on social websites - are you going to join the conversation?
Hopefully we will have some video of the presentation for you soon.
Labels: communities, consumer generated media, consumer influencer, conversations, social networking, web 2.0
Posted by Nick HaC @ 1:35 PM
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Saturday, November 15, 2008
The new rules for the new economy can be summarized as:
Where ever attention flows, money will follow.
Almost anything else except attention can be manufactured as a commodity. Luxury goods are only luxuries temporarily. They quickly are counterfeited and commodified. Premium brands are only premium because they garner a surplus of attention.
Maintain an incoming flow of attention and money will follow.
Read the full article from Kevin Kelly's Blog
Labels: attention, behaviour, branding, consumer influencer
Posted by Nick HaC @ 6:48 PM
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Monday, November 10, 2008
The Social Technographics Ladder classifies people according to how they use social media and social technologies. Where are you on the ladder?
Labels: social media
Posted by Nick HaC @ 11:51 AM
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Sunday, November 9, 2008
1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe, Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM, Mountain Dew)
7. Events and meetups (Molson, Pampers)
8. Mashups (Fidelity Investments, Nike)
9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
11. Organization and staffing (Ford, Pepsi)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson, McDonalds)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations - social media releases (Avon, Intel)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines, Target)
22. Wikis (Second Life, T-Mobile Sidekick)
Via Mashable
Posted by Nick HaC @ 5:39 AM
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Tuesday, November 4, 2008
TV is over. If people are interested, they'll watch. On their time (or their boss's time). They'll watch online, and spread the idea. You can't email a TV commercial to a friend, but you can definitely spread a YouTube video. The cycle of ads got shorter and shorter, and the most important ads were made for the web, not for TV. Your challenge isn't to scrape up enough money to buy TV time. Your challenge is to make video interesting enough that we'll choose to watch it and choose to share it.
Seth Godin - Marketing Lessons from the US election
Posted by Nick HaC @ 5:20 AM
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Thursday, October 30, 2008
Welcome to the 1st Official Shifted Friday's Weekly RoundUp!
A list of interestingness, news and opinions this week covering business, web, tech, culture, politics, startups & marketing.
You can join the email list at http://groups.google.com/group
Have a great weekend!
------------------------------
The tech-savvy are the new top of the social order (Reuters)
http://nickholmesacourt.
Photos of Hyperinflation in Zimbabwe (What a real crisis is like)
http://humorland.wordmess.net/
Accept Credit Card Payments with your iPhone!
http://arstechnica.com/
Australia's Top Web 2.0 Entrepreneurs
http://www.smartcompany.com.
How to lose a deal successfully
http://feeds.feedburner.com/~
The "Sky Is Falling" for many traditional media companies
http://www.prweekus.com/Sky-
Brain peaks at 39 years of age and declines thereafter
http://newsroom.ucla.edu/
Senator "series of tubes" Stevens convicted on 7 felony counts
http://www.politico.com/news/
How to Tell If Your CEO Is Clueless
http://blog.guykawasaki.com/
Sequoia Capital's 56 Slides of Doom
http://www.techcrunch.com/
Microsoft Office Comes to the Browser (Finally)
http://www.readwriteweb.com/
10 Fastest Growing Social Media Sties in September 2008
http://news.cnet.com/8301-
Aussie Google Phone to launch for $199 before Xmas
http://www.smh.com.au/news/
BigPond, iiNet and Internode MDs all say Australian CleanFeed ISP-level filtering will not work (Video)
http://www.zdnet.com.au/
10 best Social Media tools for PR and Journalists
http://mashable.com/2008/10/
Is underdog LinkedIn poised to beat flashy Facebook
http://www.nytimes.com/
Your Gmail Account is now an OpenID
http://www.techcrunch.com/
Labels: ShiftedFridays
Posted by Nick HaC @ 10:39 PM
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Have you ever thought of being a model? I am sure a few of you out there have, because Shifted Pixels has just partnered with MyPhatBreak to inform the world about this great new website to give anyone the chance to be model scouted.
All you need to do is fill in a few details about yourself and upload a few photos and you will be posted into a model directory where model scouts will browse and find you if you suit there campaign.
So check out MyPhatBreak and sign up today!
Posted by Matt Vaughan @ 4:39 PM
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Wednesday, October 29, 2008
Last night at the beresford, a swanky new hotel in Surry Hills, a group of Sydney and Melbourne Bloggers, Social Media Types and Twitterers met. Attendees included:
@juliancole @jjprojects @rosshill (melbourne) @stevehopkins (melbourne) @pixel8ted @nickhac @mattvaughan @stewface @davidsoul @JoshAnstey
@eskimo_sparky @gregdwyer @ben_phillips @timlonghurst @Ifarmer @DavidVanderberg
@brento @lozzz @armyofdolls @neilphillips @servantofchaos @misswired
@Scott_Drummond @mishy101 @liako @katiechatfield @noodles83 @wheelyweb
If i have missed you please accept my apoligies and email/comment to let me know so i can update the list.
An interesting thought on the night is that there was no centralised organisation for the event, you could have removed anyone and the night would have continued to happen - it was a Mob! Open source event management :)
Some of the most interesting quotes that came out from the evening were:
"Twitter is full of the people that CEO's go to for advice."
"Only dead fish go with the flow."
Here are few photos from the evening:
@ArmyOfDolls @Mishy101 @wheelyweb
@NeilPhillips
@Ben_Phillips @JulianCole
@Eskimo_Sparky @GregDwyer (The Happener Lads)
@Eskimo_Sparky @Ifarmer
@JoshAnstey @DavidSoul
@MattVaughan (Shifted Pixels) @DavidVanderberg (uT.ag)
@noodles83 @nickhac (shifted pixels)
@stewface (shifted pixels) @brento (IBM)
@TimLonghurst @JJProjects
Thanks to everyone who came, it was a great night! If anyone at the event had thoughts or feedback about the event, please leave a comment!
Labels: sydney social media, twitter
Posted by Nick HaC @ 8:08 PM
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
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Saturday, October 18, 2008
There have been a number of lists posted around the blogosphere about the Top 50 Australian bloggers or Top 100 australian marketing blogs etc.
As we couldn't find an equivalent list for twitter - we put together a list of Australia's most influential Twitterers. This is a draft version for now and im sure we will release a more accurate version soon.
We have most definately missed a whole bunch of Australian Twitterers and we need your help to make an accurate list. If you could leave a comment on this post with the names of the people we have missed we would appreciate it significantly.
Note: Shameless self promotion - this list was put together by @nickhac
The forumla we have used for calculating TwitterRank is:
TwitterRank = (Following / 10) + (Followers) + (Updates/100)
If you would like to propose an alternate formula we would be pleased to hear it.
Labels: Online PR, Online PR Sydney, Social Media Marketing, statistics, twitter
Posted by Nick HaC @ 8:32 PM
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Friday, October 17, 2008
I was reading Mike Cannon-Brookes (co-founder atlassian) blog, and he had a post with his slidedeck from web directons south 2008 - Organisational Wiki Adoption.
It provides a really great insight into Organisational Wiki Adoption, if your interested in using Wiki's within your company for collaboration - this is worth a few minutes to flip through
Labels: enterprise 2.0, web 2.0
Posted by Nick HaC @ 10:28 AM
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Thursday, September 25, 2008